What is Driving Your Company?
Now this is an interesting question. Just what are asking about with this question? Actually, from a strategic point of view, it is a basic and very important question. What is driving your Company is all about understanding what is your Major Driving Force.
Every company has a unique major driving force. This major driving force determines the major strategic issue to focus upon and the at least two areas of excellence you must have to be successful. Your entire business concept gravitates from the major driving force.
There are ten possible driving forces that cover a range of alternatives. A company’s executive team then have the ability to choose the one that will give them a competitive advantage in the marketplace. What happens to a company when the major driving force is unknown? Usually bad things – like poor performance and results, low marketshare in the marketplace, wasted resources, poor investments and poor hiring practices. Everything about the future is tied to the major driving force.
The key for success in a business is the realization that you can have only one major driving force that creates your business and the competitive advantage you bring to the marketplace. I have worked with executive teams that did not want to make the choices necessary to create a high performing organization. The facts are straightforward and simple – not necessarily easy – due to the discipline that is a factor in the degree of success achieved.
The major issue I have found with organizations that have not embraced the concept of ONE major driving force is they tried to be all things to all people within the organization. Attempting to be great at several driving forces is an exercise of self-destruction! The only time multiple driving forces work in an organization is due to several business units that could stand alone. These different companies within one company need to explore which major driving force will be the best option for their long term success.
Using this knowledge allows executives to make consistent decisions that will improve the chances for success in each business unit and therefore the company as a whole. When the executives attempt to force decisions based upon another major driving force – then chaos is guaranteed!
Also, it is important to understand the progression of the major driving force over the years. Since the driving force can change due to external factors, industry practices and personnel expertise, you should clearly know what has driven the company, what is currently driving the company and what should be driving the company in the future. When the executive teams understand these factors, they will collectively make better decisions to lead the company to success.
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