The Power of Shared Interest on Relationships
The past two days we spent time in Baton Rouge and discovered an interesting thing about relationships – even with complete strangers! The event was the Bayou Bash and the common link was LSU football. (You will remember that I used college football analogies in my B2B sales book – Three Games of Selling.)
We met several people who took us into their network of people – just because we have a common interest in the LSU football team. Instant friendships and bonding took place. Information and stories were shared and the bond of friendship became strong.
Now, in the world of business, image how great it would be if people would find a common interest (like helping each other). Sharing of information in an open and honest fashion would open doors that currently seem unopenable and locked. With this freedom of information flow, ideas and solutions to issues would have an opportunity to grow.
There are some organizations or really – people within the organizations – that find this approach to be exciting and productive. So, when confronted with an opportunity to develop a new relationship – find a common link of interest and discuss it. You will find out if a true relationship can be developed during this short exchange. If you feel comfortable, then open up about your issues and ask for suggestions. Your life may change for the better.
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