The New World of Marketing – Social Networking
During these interesting economic times it appears that a new form of marketing is literally taking the world by storm. Social Networking is driving new business for organizations IF THEY ARE USING IT!
Whether you believe in social networking or not, you better have a plan for implementing it into your Marketing Budget and Plans. Why? Because it is driving the new business models. If you are only using the traditional marketing media and techniques – you will lose marketshare. Also, the traditional marketing methods do not create new brands. Traditional Marketing methods only maintain an established brand and keep it top of mind.
Now the question becomes: Are you using Your Tube? Are you LinkedIn and using a private section for your business contacts? Do you Twitter? How about your FaceBook account – is it up to date? If you think I’ve lost my mind – please check with anyone under 30 to learn about this new marketing media.
As an old guy, I am just learning about how to use these sources of leads and credibility. And the reason I am using valuable time to learn about these methods is due to the fact that the “proven” marketing methods of the past three decades are not working today. These traditional marketing methods have truly become an expense item in our budgets rather than the preferred investment in new business opportunities.
Take some time to learn about these new Marketing Models – your sales will depend upon it, your brand will depend upon it and most importantly, your credibility will depend upon how successful you are with these new media models. Follow the Nike slogan – “JUST DO IT” and your success will follow.
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