Whether you are in sales, managing a project or leading a group of people, there are three reasons why people don’t buy what you’re selling or offering. When you look at these reasons, it is obvious and simple regarding what it will take to get them to buy from you.
Okay, let’s look at the three reasons people don’t buy what you’re selling or offering:
- They Don’t Want it – They simply don’t want what you have to offer at that moment in time. It’s not personal, they are just not buying in because it is not important to them.
- They Don’t Have the Money or Investment in Time and Effort – They simply can’t afford to invest in your offering – be it a sale or a project. In many cases, it is the lack of available time to devote to entering a new project or direction.
- They Don’t Believe You – Now this is the tough one. When people don’t believe you, it shows a total lack of trust. This is the toughest issue to deal with since it feels personal rather than an objective feeling or truth.
So how do you deal with the three reasons listed above? Let’s take each one in more detail: