Okay, today I’m sharing the real key to success in using all the social media available to you. Many small business owners and corporate leaders keep asking me about the value of social media.
The main reason you should be established on the social media circuits is – if you sell to Gen Y, some Gen X, and have these types taking over for your previous boomer contacts and decision makers. The truth is over 90% of the Gen Y individuals are digital. Yes, that is over 90%, so what is your strategy for reaching these people?
I have to admit I was a causal user of the social media for the first year or two. Then I found it was important to have a footprint in the social media. Yet, a footprint is not a silver bullet for future success.
Oh, yes, one very important thing to remember – no selling, presentations or sales speak is acceptable to this social media crowd. Information presented as tips or links to informational articles or web pages is the proper thing to do with the social media crowd. They like information with no old school selling techniques or tactics.