The third element of the C’s of Success Series is Confidence.
Confidence is a term that is used a great deal and yet seems to be misunderstood when it comes to execution at both the personal and organizational levels. Let’s take a look at this key term and see what it means to us.
What is Confidence?
Yes, the question is “Are you Maximizing Your Publicity Today?” These economic times require more creative, yet, consistent publicity than ever before. There are several reasons for this importance in today’s economic downturn.
First, business people and consumers are very tired of the advertising world – you know the one that interrupts everything we are doing to “pitch” their message. People are being bombarded by more commercial messages than ever before. This has lead to a desensitizing or a lack of attention to these commercial messages.
Whether you are in sales, managing a project or leading a group of people, there are three reasons why people don’t buy what you’re selling or offering. When you look at these reasons, it is obvious and simple regarding what it will take to get them to buy from you.
Okay, let’s look at the three reasons people don’t buy what you’re selling or offering:
- They Don’t Want it – They simply don’t want what you have to offer at that moment in time. It’s not personal, they are just not buying in because it is not important to them.
- They Don’t Have the Money or Investment in Time and Effort – They simply can’t afford to invest in your offering – be it a sale or a project. In many cases, it is the lack of available time to devote to entering a new project or direction.
- They Don’t Believe You – Now this is the tough one. When people don’t believe you, it shows a total lack of trust. This is the toughest issue to deal with since it feels personal rather than an objective feeling or truth.
So how do you deal with the three reasons listed above? Let’s take each one in more detail: