Stop Wasting Money on Marketing!
Okay, before you have a heart attack, let me me explain my position on this topic.
Yes, you will need to market you product and services, however, of all your ad and marketing dollars spent – Do You Know If You Are Getting a Return on Your Investment? Even the great marketing & advertising executive, David Ogilvy stated “50% of Advertising works, I just don’t know which 50%.”
The issue is not if marketing & advertising works, it is really a question of what type of Marketing works for you and your business?