Over the weekend I heard an interesting question – What is Normal Today?
What a great question to get you thinking about the answer. Is it like the 1950’s or 1960’s – No, see China for that designation. That’s right China has an emerging middle class that is buying anything they can find to increase their standard of living. This behavior is identical to the United States budding middle class of the 50’s – they purchased everything that could be manufactured. It was an interesting period for business as steady growth and employment was the standard or normal.
Is it like the 1970’s and 1980’s? No, too much regulation and attempts to conform everyone into one way of thinking. The 1970’s and 1980’s were periods of growing independence, distrust of the establishment and working hard at being unique and different from everyone else.
Well, what about the 1990 ? No, the 90’s were a period of high growth rates for business and your standards of living. Business and employment was very strong and while we had growth, most of the experts gave credit to a long term growth market (including the stock market) and life was really quite calm and routine.
How about the 2000’s – is this the new normal? No, not yet. The 2000’s have been marked with danger, war and depression. People are hurting and hunting for opportunities – our life has changed as we knew it.
Enter the past two years. The worst recession since the great depression of the 1930’s has changed the game – for everyone. The republicans have been voted out of power and the democrats voted into power. And while politics does not totally control our economy, it does change the field of play. And, that my friends is moving us toward the new normal.
We will find that the past two years will place us in new territory and the normal desired by so many will be hard to find during the coming years. Life and business will change – some for the better and some for the worst. I will cover some of my projections this week. Plus, your comments about what you see coming over the next two years will be valuable input for everyone reading these forecasts.