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Posts Tagged ‘engagement’

Key to Social Media Success is Engagement

Okay, today I’m sharing the real key to success in using all the social media available to you. Many small business owners and corporate leaders keep asking me about the value of social media.

The main reason you should be established on the social media circuits is – if you sell to Gen Y, some Gen X, and have these types taking over for your previous boomer contacts and decision makers. The truth is over 90% of the Gen Y individuals are digital. Yes, that is over 90%, so what is your strategy for reaching these people?

I have to admit I was a causal user of the social media for the first year or two. Then I found it was important to have a footprint in the social media. Yet, a footprint is not a silver bullet for future success.

Oh, yes, one very important thing to remember – no selling, presentations or sales speak is acceptable to this social media crowd. Information presented as tips or links to informational articles or web pages is the proper thing to do with the social media crowd. They like information with no old school selling techniques or tactics.

Engagement Means Working “In the Flow”

We all know that when we are “in the flow” we experience increased performance.  This is as true in business as it is true in sports.  Our creativity, problem solving, task management, and learning are enhanced.

Flow does not mean doing the same thing every day very well.  Although much of life as well as our work does require a bit of routine and sameness, a good by-product of being an engaged employee is the ability to step outside of the comfort zone and into greater creativity. 

Employee Engagement is Energy …Not Satisfaction

Engagement is about commitment.   Passionate commitment!  Employee engagement is not the touchy-feely stuff or positive thinking mantras.  It is not job satisfaction.   Think about this…. Sometimes people are satisfied doing “nothing”.  Is that what you really want?

Engagement at the leadership level is paramount!   Studies show that employee disengagement is four (4) times higher for employees who work for a disengaged manager or supervisor.  Think about the hard and soft dollar costs of this disengagement scenario!