I got a couple of calls about “what is the Twenty Idea Method?” So, I will share this great creativity tool. Anyone can use it – kids to adults, employees to executives, men or women – it is a universal creativity technique.
First, you get a piece of paper (yes, you can use a computer – I prefer pen and paper) . Down the side number 1 to 20. At the top of the page, write a goal or problem in the form of a question. The more specific the question the higher the quality of the answers.
KISS (Keep It Simple, Stupid) is an old principle used to remind sales people and leaders to keep things simple. It is probably more important today than ever before. Why do I say this? Because complexity seems to be everywhere and is causing our overall economic losses.
While complexity is present in many areas of our lives today, and certainly is necessary for development, change and progress. However, when it is over-used or applied to people or financial issues, then it goes to far and needs to reined in. In fact, as a rule of thumb – if something is too complex for the average person to understand – then it is time to say no or to reexamine the purpose and content of item in question.
All the financial meltdowns were caused by smart people who made things very complex and confusing to the average person. If they had been asked more often to explain it in common terms with both the pros and cons, then maybe others would have caught the problems earlier and saved millions and now billions of dollars from loss.
It takes high self-esteem for anyone to question a smart person about their work. Smart people (who are morally corrupt) will purposely attempt to confuse you and then intimidate you if you appear not to understand. They are counting on you to lack the courage to question what they are doing.
During my career, I have seen multiple meltdowns for investors or businesses. The common theme has been someone creating a complex model that others don’t truly understand. The problem as I see it, is the other common factor is the relationship to financial and legal matters. When these factors are combined, the normal person can have difficulty in understanding what is actually happening and what is actually in play.
Therefore, beware of the complex and embrace the simple. Simple is still a good thing. More people can comprehend and understand a simple solution or idea. Then people can execute the plan and get good results. Everything you do needs to include simplicity rather than complexity if you want to be more effective.
One of the advantages we provide our clients is the ability to simplify issues or problems they are experiencing. If you feel that a problem or issue is too complex for you, call us. 901-757-4434 is our phone number and we will look forward to helping you.
The Eightth Step in Becoming a Sales SuperStar involves Creative Problem Solving. The key word is “Creative.” Most problem solving is by the book or problem solving by first thought. Or the least effective problem solving, by taking an internal point of view (what’s best for the company) without any thought or discussion as to the impact on the customer.
Okay, here are the pitfalls I have seen in sales situations. First, the problem is discovered and the sales person states – that’s not our policy and ends the conversation. Bad move. This action just shows the customer that the sales person is lazy and inflexible to discuss possible solutions. By the way, large account prospects will test how flexible and customer oriented you are by giving you a problem solving test during the mid-stages of the sales process. They will ask how you would handle such unique or different type of requests – just to see how you handle it! If you are not willing to discuss the issue, show a solution attitude to the process, then they know you are just a talking head with no depth or flexibility. They want to know what you would do early – before they are committed to you – are you customer oriented or just following the rules of your company?