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Success and Creativity

Creativity is the eighth C in the twelve part series of the C’s of Success.

Creativity can be considered the catalyst for competitive advantage at both the individual and organizational levels of performance. Creativity can separate individuals and make one unique or seen to be unique in the eyes of others. This perception is sometimes the only thing that separates the individual from others in the eyes of customers, managers and peers.

What is Creativity?

Wikipedia defines Creativity as…

Creativity is a mental and social process involving the generation of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts. Creativity is fueled by the process of either conscious or unconscious insight. An alternative conception of creativeness is that it is simply the act of making something new.

This is about as accurate as I’ve seen regarding the pure definition of creativity. While this definition is universal in nature, and research studies have shown that all individuals possessed high levels of creativity during their youth – yet, only a small percentage of people consider themselves as creative or possessing creative skills.