Seems everyone today wants to have a top of mind Brand. Whether it a brand for a product or service, the company or a professional person actively working their market.
So, if everyone is trying to build their brand and brand image, why are so few actually succeeding?
Well, it takes more than a wish or hope, it takes hard or focus work and commitment to make it happen. Therefore, you can outsource this project – for big bucks – or you can begin to focus upon building your brand within your organization.
The way I see it, you have have five factors to think about and develop a strategic branding initiative. Here are the five factors you need to address starting today…
Engagement is about commitment. Passionate commitment! Employee engagement is not the touchy-feely stuff or positive thinking mantras. It is not job satisfaction. Think about this…. Sometimes people are satisfied doing “nothing”. Is that what you really want?
Engagement at the leadership level is paramount! Studies show that employee disengagement is four (4) times higher for employees who work for a disengaged manager or supervisor. Think about the hard and soft dollar costs of this disengagement scenario!
We have looked at low trust organizational characteristics and what these look like. But what does high trust look like?
High Trust Organizational Behaviors…
People have brands. Companies have brands, both for products and as an employer. Even countries have brands. So what is a brand?
According to Wikipedia: Brand is the identity of a specific product, service, or business. The word brand has continued to evolve to encompass identity – it affects the personality of a product, company or service.
Stephen Covey lists 4 cores of credibility for organizations:
There are two schools of reasoning around CSR. On one side of the spectrum is the moral reasoning of being a socially responsible corporation. The other school of reasoning is the economic upturn of CSR.
There are substantial economic benefits for businesses that adopt CSR policies and practices. In fact, self-preservation in a brand-driven marketplace makes CSR almost mandatory. Every company has a brand. The “brand” can be good, bad, indifferent, or unknown.
“Indifference” and “unknown” can be remedied. A good brand can be enhanced to be even better. But once a company’s brand turns bad…
We hear so much about branding. Every company and every retail outlet has a brand…even if they aren’t aware of what the brand is.
Chick-fil-a, Nordstrom’s, and Southwest Airlines are positive brands that easily come to mind for most of us. Some companies have mediocre brands and yet others have negative branding associated with them.
What we sometimes don’t realize is that people have brands also.
Which of the below lists would you fall into? Or maybe you can be identified in some of both areas?