Most executives and CEO want to win the strategic game in the marketplace. Yet, time after time, they get distracted due to opportunities ( this is very true with entrepreneur driven company executives) or the large corporation executive team is unfocused due to the temptation to keep everyone happy rather than enforce strict discipline on somewhat complex issues.
The somewhat complex issues I’m referring to is the matching of dominant competencies that match with the strategic drivers of the organization. These competencies are also known as areas of excellence. They are the keys to keeping the strategy healthy and on track for success.