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Need Social Proof? What the Heck is That?

Companies, people, and products can all benefit from the psychological phenomenon known as Social Proof.  It is human psychological nature to lend credence to the opinions of how other people view products, people, and things.  Especially when these other people appear successful!

In business terms we could say, “People buy from people they like.”    And even if you cannot make an informed decision due to lack of knowledge about the person selling or the product itself, the “herd mentality” allows us to see what other people are buying or from whom they are buying.

In career matters we see this phenomenon often.  Haven’t we always heard the adage, “It is easier to find a job when you have a job.”    This is because to already possess a job lends credibility to that person’s employability.  The reverse of this also appears to be true.  The longer a person goes without securing a job, the more difficult and longer the process of finding a job becomes.  Their “employability” goes down… rightly or wrongly.

What does this mean?   If you have a product or service to sell, make sure that you have people following you who have a high social influence.   If you are in the market for a new job, make sure you are sending out the positive social influence vibes that will get you noticed in a positive manner.  Being aware of Social Proof is a Success Habit!

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Judy W Bell

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