Judge Things and People on Content rather than Looks
This week I have had several conversations regarding the old cliche:
“Don’t Judge a Book by It’s Cover.”
And, it appears that this simple phrase is more important than ever. Let me give you a few examples from my recent conversations with people.
First, regarding people two things were mentioned. One regarding a father discussing his two daughters and he was excited that one daughter had a boy friend – which had not always been the case. And, then he made a profound statement. “When someone married “daughter x” they will get a great partner for life. When someone marries “daughter Z”, that their life would be filled with problems!” Now, you probably can figure that daughter X is not as glamorous or attractive as daughter Z, yet, don’t judge the quality of book on the appearance of the cover.
The second people example was based upon a business relationship and the hiring practices maintained by this organization. It seems it was more important to get people with degrees from a few universities than to get objective data on the quality of the person AND their performance in the field.
Therefore, when an employee with the “credentials” of a certain degree was not performing well, management assumed that it was the fault of the direct manager. Wrong. While the manager did need some management skills development, the problem was the actual quality of the person with the special degree rather than the manager. After reviewing the results of our assessment, it was determined that while the individual had a “certain” degree and was attractive in appearance – there was no horsepower under the hood! In fact, I would have not have recommended hiring this person due to the multiple issues uncovered by the assessment.
There is the issue of appearance over content regarding things. I was listening to a discussion about assessments, and the discussion turned into a both a comparison of competing assessments and the quality of the reports provided by each.
The interesting thing about this is the hype being generated by one company to spotlight their new assessment tool and the huge budget invested to get people interested in their new product. Three months of very aggressive ad campaigns and the giving away of unlimited assessments to anyone that wants to try it.
In Marketing 101, Packaging and Promotion are two the big four P’s of marketing. This company is using Packaging – very aesthetically pleasing reports and multiple types of reports printed in one report. This alone seems to be getting attention in the marketplace, yet, “buyer beware” is also a great old cliche.
The Promotion part of the campaign is the large advertising campaign in all the trendy magazines and websites. They are getting the product into the marketplace and getting reviews. And, the Pricing (another of four P’s of Marketing) is it’s free during the first three months of introduction. Now that is a price that is hard to beat. Again, the old cliche comes back into play – “There is no such thing as Free lunch” or a better one – “You Get What You Pay For.”
Here is the problem. The company presenting this new product is attempting to buy a spot at the table with marketing rather than building an excellent product. The assessment limits the uniqueness of individuals and forces people into one of sixteen profiles. This is not individualized reports based upon the individual, it is an exercise of forcing people into one of sixteen boxes to make their system work.
While this company has built a new product, maybe they should have spent more time working on the quality of the information and the recognize that people are unique rather than force fitting people into one of sixteen buckets. It makes you wonder if they have actually validated the information with things like generational differences or did they use old standards that may not work in today’s blend of age groupings?
In summary, it is very important to understand the quality of the content and how that content is derived before making a decision about people or the things you use. Put objectivity into your subjective world of decision making and you will win more often.
If you want to learn more about our systems of assessments for evaluating current teams or the selection process, contact us at 901-757-4434. We look forward to sharing ideas and information with you so you can get to the next level.
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