How’s Your SEO Today?
How is your SEO doing today? You know it has a big impact on the ability of people to find out about you, what you do, what you offer, and how credible you are on the web. That’s right a bunch of factors all linked to the code word – SEO.
What is SEO you might ask? Which is a possible sign that you are not paying attention to what is drawing people to your websites and marketing your company. SEO is code for Search Engine Optimization.
SEO is what makes Google a partner rather than a problem child. So what are some factors that influence SEO?
First, here are some basic things that influence your Google ranking and if it can rank you higher in the search engine results. Here is a brief list of things to ask about:
- Does each page on your website have a real title that relates to information on the page?
- Is there a description of the page in the meta tags – your only control for what is printed by Google and other search engines.
- Do you have an Sitemap coded in XML for the search engines.
- Do you have an index of URLs and Links in your site on a text file on the site for robots?
- Do you have a short list of Keywords in the meta tags that actually match up with keywords in the text on the page?
- Have you set up landing pages for ads, commercials or direct mail pieces that sell the same message, product or service?
- Do you have as much information as you can, divided among as many pages as possible to show the Search Engines that you have valuable content on your site?
That was a short list of things to look for regarding SEO factors. Email me for a one page checklist that we use to check every website we have for compliance with the search engines. Use ” info at inneractiveconsulting dot com “(countering the bad guy spam robots here) to get your website checklist.
Second, I highly recommend that you set up a Webmaster Tools account and place your website(s) in the account. This is valuable information from Google about your website and how friendly it is for their “spiders” and “robots.” Things like broken links and missing files or pages are quickly identified so you can fix them.
Three, here is a new one that I just identified as important. If you are running a blog (like WordPress) you need to make certain that your keywords have a high lookup rate. This will insure that your posts get a higher ranking and thus more visitors. By the way, as a side note, it looks like the search engines think highly of blogs and they rank them higher in the search engine results.
Recently, I have converted several standard websites into WordPress driven sites with professional themes (paid not free) and the page rank increased – only the engine for the site changed – content remained the same and the page ranking increased. So, if you think you can feed information or tips to a blog each week, then convert to WordPress.
Finally, it probably would be a good idea to have someone on staff – like a marketing intern – to monitor your website statistics (Google Analytics) and data including Webmaster Tools. This is really a daily task if you want your website working for you Seven by Twenty-Four.
That it’s today for Marketing Tips about SEO and your website. Be sure to email a request for our Website checklist. It’s a handy little checklist for helping the search engines get it right with your website and objectives.