Dollars and Sense Case for CSR- Corporate Social ResponsibilityThere are two schools of reasoning around CSR. On one side of the spectrum is the moral reasoning of being a socially responsible corporation. The other school of reasoning is the economic upturn of CSR. There are substantial economic benefits for businesses that adopt CSR policies and practices. In fact, self-preservation in a brand-driven marketplace makes CSR almost mandatory. Every company has a brand. The “brand” can be good, bad, indifferent, or unknown. “Indifference” and “unknown” can be remedied. A good brand can be enhanced to be even better. But once a company’s brand turns bad…
- How would you like to be the top PR officer right now for BP?
- How about PR officer or Safety Inspector for Toyota?
- Better yet… how about the SEC a la Bernie Madoff?
- Wall Street Public Relations Company???
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