Corporate Social Responsibility- How Will You Be Rated?
Corporate Social Responsibility- CSR – is really about Corporate America self-regulating. Most industries have state and federal regulations with which to comply. There are also industry standards that must be kept in check.
But the socially responsible company has practices in place that go above and beyond what is required from a regulatory standpoint. Words such as “ethical” and “integrity” will be found in the mission statement as well as in the company’s vision statement of a socially responsible corporation.
Corporate Social Responsibility goes well beyond what makes the stockholder happy. CSR is about stakeholders. Who are the stakeholders?
- Community members
- Next generation
- The broader social good
Where does a company begin when implementing a CSR Policy? Begin with employees. Get employees involved by getting them engaged in their belief in the company and its mission. Your employees know what is going on in their community and within their company. Most of them are closer to the customer, consumer, vendors, schools, and community than the executive leadership.
Executives set the mission of CSR. Next comes involvement from the employees in the policy development. Walla! Buy-in becomes engagement becomes reality!