I got reminded of this simple idea or concept by one of the Internet marketing guru’s who shared some of his valuable knowledge regarding how to create your future. And, one of the key components in his discussions was the importance of making the numbers talk to you – in advance.
What a simple concept. As I reflected upon the importance of knowing your numbers, I recalled how I had used this simple technique when I moved to Memphis and opened my business without knowing any business leaders in town. Wow, this would be very scary today given the amount of security and technology used today.
However, the numbers were my main guide during the start up years. Knowing your numbers relative to all the critical processes was required for success.