InnerActive Consulting Group Logo
  • Home
  • Brand and Positioning

What Can Leaders Learn from the Rolling Stones? A lot!

Okay, some of you know I’m a huge Rolling Stones fan and recently I watched a concert presented in Hyde Park. At first, I was going with the flow of their songs and the joy and excitement of the crowd. Then I began to think about what leaders could learn from this amazing group of old dude’s in today’s market.

I know the old dude was not necessary, yet, here is the core group of the Rolling Stones in the their late 60’s or older entertaining their fans – their loyal fans who knew the words to every song played.

So what do leaders of organizations need to relate to when thinking about the Rolling Stones and their Organizations?

Here are the Five Lessons to the Longevity of this group – driving at least 50 years of success and music together.

What Direction is Your Energy Focused?

Everyday I see examples of good intentions without the correct directional focus hindering the performance of organizations. These moments of contact are usually created during interactions with customers – those folks who actually do pay for everything done within an organization.

Therefore, the question of the day is…

Which direction are your focusing your energy today?

Need some assistance as to what I’m asking you about? It is a simple question with your answer impacting the overall performance of your organization.

Is you energy directed internally towards your operation or externally toward your customers? The answer again has huge impact upon your brand and especially your relationship and perceptions held by your customers.

Five Factors for Building Your Brand

Seems everyone today wants to have a top of mind Brand. Whether it a brand for a product or service, the company or a professional person actively working their market.

So, if everyone is trying to build their brand and brand image, why are so few actually succeeding?

Well, it takes more than a wish or hope, it takes hard or focus work and commitment to make it happen. Therefore, you can outsource this project – for big bucks – or you can begin to focus upon building your brand within your organization.

The way I see it, you have have five factors to think about and develop a strategic branding initiative. Here are the five factors you need to address starting today…

Does Your Brand Create Trust?

People have brands. Companies have brands, both for products and as an employer. Even countries have brands. So what is a brand?

According to Wikipedia: Brand is the identity of a specific product, service, or business. The word brand has continued to evolve to encompass identity – it affects the personality of a product, company or service.

Stephen Covey lists 4 cores of credibility for organizations:

Dollars and Sense Case for CSR- Corporate Social Responsibility

There are two schools of reasoning around CSR. On one side of the spectrum is the moral reasoning of being a socially responsible corporation. The other school of reasoning is the economic upturn of CSR.

There are substantial economic benefits for businesses that adopt CSR policies and practices. In fact, self-preservation in a brand-driven marketplace makes CSR almost mandatory. Every company has a brand. The “brand” can be good, bad, indifferent, or unknown.

“Indifference” and “unknown” can be remedied. A good brand can be enhanced to be even better. But once a company’s brand turns bad…