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Brand “YOU”

We hear so much about branding.  Every company and every retail outlet has a brand…even if they aren’t aware of what the brand is.

Chick-fil-a, Nordstrom’s, and Southwest Airlines are positive brands that easily come to mind for most of us.  Some companies have mediocre brands and yet others have negative branding associated with them.

What we sometimes don’t realize is that people have brands also.

Which of the below lists would you fall into?  Or maybe you can be identified in some of both areas?

Positive Branding:

  • Hard worker
  • Community Volunteer
  • Goes the extra mile
  • Ethical
  • Punctual
  • Creative
  • Analytical
  • Honest
  • Go-Getter
  • Intelligent
  • Wise
  • Goal Oriented
  • Reliable
  • Dependable

Negative Branding:

  • Lazy
  • Self-Centered
  • Unethical
  • Tardy
  • Vague on Time
  • Dishonest
  • Complainer
  • Negatively competitive
  • Undependable
  • Gossip

Decide how you can improve your brand.  Just be willing to take small steps until you have reached your own positive branding.

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Judy W Bell

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