This week I’m looking at value adding opportunities for all phases of a company life cycle. This could also be applied to a company’s product or service life cycle. This information is provided to assist sales people deal with their customer’s situations and internal managers looking for ways to improve the performance of their company.

So the first cycle is the start-up or entry phrase. The company is starting from nothing and has a boat load of high priority areas that must be dealt with everyday. Usually there are changing priorities and crisis management rules the day. Even with the daily changes – there are four areas that I believe you can focus upon to increase the performance and opportunities. Here are the four opportunities:

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