We have all heard that our words can either lift someone or belittle someone. Our words can encourage and coach or deflate and defame others. A famous World War II poster read, “Careless words cost lives.” This message is still true today. Here are four guidelines to follow before repeating something you have heard. Continue reading ‘Watch Your Words… Four Guidelines’ »
Posts tagged ‘Social Networking’
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We’ve all heard the term, “Six degrees of separation”. This is part of the universal principle heralding that everyone is- on average- six steps away from any other person on Earth. Here in the South (United States), we sometimes say there are only two degrees of separation! This connection process is also known as the “Human Web.” Continue reading ‘Social Connections: Six Degrees of Separation’ »
Just a reminder that LinkedIn is one of the “new” social networks for marketing and credibility. I have found that people seem to be in one of three camps. The first camp is “I don’t want my information on the internet!” And the second camp is “I’ve my toe in the water – but what am I getting for this effort!” And finally the third camp – “wow! Look at all the contacts I can make!”
Okay, I know some people that feel that joining the LinkedIn world will expose them to Internet thieves, and more email spam. Well, best I can tell is no one is spamming me for being on LinkedIn. It appears that email addresses are blocked unless you have joined someones network. Then you can contact others – like old clients that disappeared but are happy that you found them through someones network. Again, if you don’t know someone or don’t like them – you can decline their joining your network. Cool!
The second group is the most interesting group. They know that it might be important to be on a network site – but don’t know how to use it. Therefore, they just get their toe in the water, fill out the bare minimum and wait to see what happens. Later they say that they joined but they aren’t getting any results from their effort. My take on this attitude is “no effort – no gain.” Oh, did I mention that I was a member of this group for about a year? Well, no wonder very little happened!
Now for the third group – the home of the networking champions – which is a group that I’m working to get into a quick as I can. It is amazing how easy it is to ask people to help you. I have gained some invaluable quotes (recommendations) that are outstanding. The great thing is the people recommending me actually wrote the quotes! No help on my part (like the sales 101 guru’s tell you to write testimonials for the customer) – no, these are real live testimonials and I love them!
There are so many things to do with the LinkedIn service. If you have a blog you can post your latest RSS feeds on your profile. You can create links to your websites (which the search engines love to see high volume sites having links to your sites!). You can place slideshow presentations on the profile to explain what you do or your areas of excellence. Another cool thing is the ability to find old classmates and business alumni. Networkers do rule the cyberspace.
Finally, in business relationships prospects can verify who you are, get some background on you, find your websites to do more research – and suddenly – you have gained credibility with a prospect because they feel that they now know you! WOW! It doesn’t get much better than this.
Well, if you want to learn more about who I am go to my personal profile and check me out! Based upon my recommendations – I would want to do business with me! Happy Holidays and Surfing the Net.
During these interesting economic times it appears that a new form of marketing is literally taking the world by storm. Social Networking is driving new business for organizations IF THEY ARE USING IT!
Whether you believe in social networking or not, you better have a plan for implementing it into your Marketing Budget and Plans. Why? Because it is driving the new business models. If you are only using the traditional marketing media and techniques – you will lose marketshare. Also, the traditional marketing methods do not create new brands. Traditional Marketing methods only maintain an established brand and keep it top of mind.
Now the question becomes: Are you using Your Tube? Are you LinkedIn and using a private section for your business contacts? Do you Twitter? How about your FaceBook account – is it up to date? If you think I’ve lost my mind – please check with anyone under 30 to learn about this new marketing media.
As an old guy, I am just learning about how to use these sources of leads and credibility. And the reason I am using valuable time to learn about these methods is due to the fact that the “proven” marketing methods of the past three decades are not working today. These traditional marketing methods have truly become an expense item in our budgets rather than the preferred investment in new business opportunities.
Take some time to learn about these new Marketing Models – your sales will depend upon it, your brand will depend upon it and most importantly, your credibility will depend upon how successful you are with these new media models. Follow the Nike slogan – “JUST DO IT” and your success will follow.
