Posts tagged ‘Sales & Marketing’

This is a question that seems to get more attention during periods of tough economic times. There are supporters for both sides of this question, so why ask the question?

Well, in a perfect world we would have a specialist called Chief Executive Officer and the question would go away. However, since they is no specialist incubator for the CEO position we have to deal with the question at hand. Who makes a better CEO – a specialist or a generalist?

Here is my take on the issue and I’m looking forward to comments from others on this topic. Continue reading ‘Specialist or Generalist for CEO and Leadership?’ »

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Posted by Voss Graham on July 13, 2009 at 5:01 am under Leadership.
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This seems like the obvious choice for the third key to growth, however, it can be a problem for many organizations. The key point is alignment between Sales and Marketing. Alignment seems to be missing in action in many of the organizations that we have seen.

A common theme is – there is the Sales Department and there is the Marketing Department – and they take this split to be meaningful. That’s the biggest mistake an organization can have within its walls! Sales and Marketing should be an integrated unit – both speaking from the same book.

Here are the pitfalls for non-alignment and reasons for alignment for sales and marketing. Continue reading ‘Sales & Marketing – the Third Key to Growth’ »

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Posted by Voss Graham on January 30, 2009 at 5:58 am under Strategy, Uncategorized.
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