There are two schools of reasoning around CSR. On one side of the spectrum is the moral reasoning of being a socially responsible corporation. The other school of reasoning is the economic upturn of CSR.
There are substantial economic benefits for businesses that adopt CSR policies and practices. In fact, self-preservation in a brand-driven marketplace makes CSR almost mandatory. Every company has a brand. The “brand” can be good, bad, indifferent, or unknown.
“Indifference” and “unknown” can be remedied. A good brand can be enhanced to be even better. But once a company’s brand turns bad… Continue reading ‘Dollars and Sense Case for CSR- Corporate Social Responsibility’ »
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