InnerActive Consulting – Insights

Deficiency Needs or Growth Needs?

Abraham Maslow’s Hierarchy of Needs led to his book, Motivation and Personality. Much has since been researched and written about Maslow’s theory on motivation but his work still remains intact and is used in studying motivation today. Much of the motivational studies relate to workplace motivation.

Most people are familiar with Maslow’s pyramid of needs, but less known is that he further broke the needs down into two groups of needs. They are:

Deficiency Needs- also known as D- Needs
Growth Needs- also known as “being needs” or B- Needs Continue reading ‘Deficiency Needs or Growth Needs?’ »

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