Posts tagged ‘Interruption Marketing’

For the past several years I have noticed a strong tendency for more “Permission” marketing – a term developed by Seth Godin. So what is permission marketing? It’s marketing where the customer or consumer opts in to an ad, information source or discussion group. It is designed to inform the consumer rather than hit them over the head with loudness, phone calls at night to pitch something (using a script with no interaction) or some other technique designed to immediately grab the consumers attention.

Consumer and Customers are mostly tired of the old school techniques used in interruption marketing. So, are you using these techniques to market your products and services? If you are, then you are aligning with the old school of marketing and selling which could have a negative impact with more people than ever before. Continue reading ‘Permission or Interruption Marketing – Make a Choice’ »