Got into an interesting discussion recently about how managers are measured relative to their job performance. During this dialogue I suddenly became aware of one of the major pitfalls in the measurement process.
What is getting measured has a direct impact on the performance of an organization – revenue growth or cost containment?
The truth is managers have found it much easier to cut or control costs than to focus upon revenue growth. In fact, most managers do not believe their functional group has anything to do with revenue growth. This is a sad yet truthful statement.
The reality of this point is any organization to have long term stability needs growth – especially organic revenue growth. There is a huge need for organizations to commit to having a sales based culture. Continue reading ‘How Are You Measuring ROI Managerial Performance?’ »
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