Courage is the tenth C in the twelve part series of the C’s of Success.
Courage can be considered the catalyst for getting higher levels of performance. It really is about the willingness to take a calculated risk to get the higher returns. Without courage, individuals and organizations would be under performing on a regular basis.
There are two 2 word phrases that cause adults who are sales people for break into a cold sweat. The first phrase is “role play.” I have seen people actually hid behind a wall rather than engage in a role play exercise. This is some serious fear and sweat!
The second two word phrase is “Cold Calls.” Again, the fear and anxiety of making cold calls is high. People just do not like to make cold calls now or in the past for that matter.
Truth is cold calls are tough and getter harder – thanks in part to technology. I remember when I started in business back in the 80′s I could pick up the phone and call a prospect and actually talk to the decision maker. Those were the best days for cold calling since you could talk to someone. In fact, in the late 80′s when I moved to a new city – Memphis – I was able to build my business from the zero to six figures in one year using cold calling techniques.
More truth, I wasn’t even good at cold calling back then. When looking back at the techniques I used, well, I could have upgraded my skills and I probably would have done much better. I won then because I never gave up and kept doing it every day and every week.
Now, what is causing all the cold sweat? There appears to be five reasons. So here are the big five reasons: Continue reading ‘Cold Calls Causing You a Cold Sweat?’ »
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