InnerActive Consulting – Insights

Posts tagged ‘enjoy sales’

Selling is a Game Rather than a War

Sales is really just a game rather than a war. If we look at sales as a game, maybe we could enjoy the process more, increase our morale, and find more success than ever before. Let’s take a look at the differences of selling as a game rather than a war.

First, as a War someone dies! This is not a good thing. If selling is a war then who dies? Do the Generals know that they are sending off the troops with a high casualty count? If war is a young person’s battle, then are only young people allowed to sell? What happens to the older sales people?

I know that sales (and Marketing) are treated as a war like subject. In fact, one of the best marketing book series was written by a Japanese consultant that actually used a process created by a British genius to show how to win a battle. His theories are still used in the War Colleges in the USA and Great Britain. Using these theories, Japanese used them to take over market after market from the US and other countries in major industries.

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