Companies, people, and products can all benefit from the psychological phenomenon known as Social Proof.  It is human psychological nature to lend credence to the opinions of how other people view products, people, and things.  Especially when these other people appear successful!

In business terms we could say, “People buy from people they like.”    And even if you cannot make an informed decision due to lack of knowledge about the person selling or the product itself, the “herd mentality” allows us to see what other people are buying or from whom they are buying. Continue reading ‘Need Social Proof? What the Heck is That?’ »

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Even if you still have your job intact you probably have a close friend or relative who is diligently looking for work.  It seems almost no one is immune to the stressors of worrying about job security.

Keeping yourself up-to-date in your field always makes good business and personal sense!   But it makes extra special sense in the job market today.   Human beings are set apart from the rest of the animal kingdom because we are goal-driven.  It is in our human nature to enjoy growth of the mind.  Learning keeps us active and engaged.

I am learning all the time.  The tombstone will be my diploma.
~Eartha Kitt Continue reading ‘Is Your Pink Slip Showing?’ »

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