Through my years of working with organizations and assisting in the formation of Strategy, I have found one concept or element to be the most important concept for Strategy to become effective. This is the one thing that drives the competitive advantage and insures success in your marketplace. So what is this magic bullet?
First, it is not a magic bullet. Second, it becomes magic in its effect upon the overall performance of the organization when the top managers and executives totally understand this concept. Several years ago, a couple of researchers validated the concept and wrote a best selling management book entitled – the Discipline of Market Leaders. It was determined that companies using the discipline to focus in certain areas and limit investment of time and money in other areas – would lead their markets.
So what is this concept? Continue reading ‘The One Concept Executives Need to Understand for Effective Strategy’ »
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