Posts tagged ‘decision making’

Just spent a couple of hours listening to the authors of Emotional Intelligence Coaching – Improving performance for leaders, coaches and the individual. This is really good information. If you get a chance get the book and read it. It is full of very valuable information and provides a toolbox for implementing the process in your organization.

Some of the basic concepts contained in this outstanding book include information on how the brain actually works. It explains what happens when stress overrides the logically mind and the emotional or reptilian brain takes over our decision making process.

After connecting the dots on the mechanics of the brain, the authors then take on emotional intelligence -or the ability to remain calm dealing very stressful environments so you make better decisions. Better decisions lead to better or more effective leadership skills.

Now Robin had time to visit with the authors about a key determining factor of one’s performance – your subconscious beliefs. They were very impressed and want to discuss more about the process she uses with her clients to reprogram the subconscious mind for more effective performance.

If you are interested in her process, go to her blog – PowerofMindset.com and read about some of the life changing power she uses with her client. Enjoy the research. Then, if you want more information, please call her at 901-757-4434.

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Posted by Voss Graham on August 3, 2009 at 4:12 pm under Coaching.
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Okay, yesterday I wrote about choosing between Permission and Interruption Marketing. And, based upon the number of visitors – you enjoyed that discussion. Well, here’s another concept for you to think about regarding your marketing plans.

Are You Marketing to People the Way Their Brains Want to Process Your Message?

Now this is really big in my opinion – because the new brain research thanks to MRI and CAT scans are proving the mechanics of the brain and how it works. Then, some really smart people have studied this information and applied it to Marketing. Continue reading ‘Marketing Applied to the Human Brain Needs’ »

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Posted by Voss Graham on July 7, 2009 at 5:06 am under Marketing.
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Today’s tip is all about the major cause of mistakes, poor decisions and bad choices. The main cause of these issues is the continuing use of bad assumptions. I have never seen or heard of a bad choice without a corresponding errant or bad assumption.

Even Peter Drucker, the Master of Management during the 20th Century, stated in his book the Effective Executive:

“Errant Assumptions are the Root Cause of All Poor Decisions.”

So not being an individual who blindly follows anyone – I tested this statement with others over a period of years. Even testing my own poor decisions. So it came as no surprise when I found it be true.

So what does this mean for you and me? Well, it means we need to question our own assumptions before we act on them. Now, I know it would be difficult to test every little decision or choice we make. However, it would do you well to check assumptions regarding any major decisions before acting. It helps to make better decisions and choices if we want to get ahead in business (and life).

Test your assumptions to insure they are accurate. An recent example of a bad assumption at our office was the selection of a brochure file for a recent mailing. Without checking and only assuming it was the correct file, it got printed and mailed to clients! Big mistake, since the file was the “draft” version with major typos. So now we have to do a second mailing with an apology for the mistake to our valued clients.

So you see there many types of assumptions made – some are costly and some are not. However, the best course of action is to test or verify your assumptions rather than take an assumption at face value and launch into action.

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Posted by Voss Graham on May 15, 2009 at 5:30 am under Personal Development.
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