People have brands. Companies have brands, both for products and as an employer. Even countries have brands. So what is a brand?
According to Wikipedia: Brand is the identity of a specific product, service, or business. The word brand has continued to evolve to encompass identity – it affects the personality of a product, company or service.
Stephen Covey lists 4 cores of credibility for organizations: Continue reading ‘Does Your Brand Create Trust?’ »
There are two schools of reasoning around CSR. On one side of the spectrum is the moral reasoning of being a socially responsible corporation. The other school of reasoning is the economic upturn of CSR.
There are substantial economic benefits for businesses that adopt CSR policies and practices. In fact, self-preservation in a brand-driven marketplace makes CSR almost mandatory. Every company has a brand. The “brand” can be good, bad, indifferent, or unknown.
“Indifference” and “unknown” can be remedied. A good brand can be enhanced to be even better. But once a company’s brand turns bad… Continue reading ‘Dollars and Sense Case for CSR- Corporate Social Responsibility’ »
Before you can create and claim your own personal brand, you must first clearly define your values and vision. Most people have never really thought through these processes. But if not you, who? No one can determine your values and vision but you.
Things to think about: Continue reading ‘What is Your Brand?’ »
We hear so much about branding. Every company and every retail outlet has a brand…even if they aren’t aware of what the brand is.
Chick-fil-a, Nordstrom’s, and Southwest Airlines are positive brands that easily come to mind for most of us. Some companies have mediocre brands and yet others have negative branding associated with them.
What we sometimes don’t realize is that people have brands also.
Which of the below lists would you fall into? Or maybe you can be identified in some of both areas? Continue reading ‘Brand “YOU”’ »
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