Today I want to cover the critical seven steps to a successful webinar. Seems a number of leaders want to use this form of information transfer or presentation, yet they are not sure how to go forward with a webinar.

So follow along as I share the seven critical steps to a successful webinar. By the way, my focus is for the professional, small business executive, sales team leader, marketing executives and anyone else wanting to use a webinar for fun or profit – or both. Here you go… Continue reading ‘7 Steps to a Successful Webinar’ »

Yes, the question is “Are you Maximizing Your Publicity Today?” These economic times require more creative, yet, consistent publicity than ever before. There are several reasons for this importance in today’s economic downturn.

First, business people and consumers are very tired of the advertising world  – you know the one that interrupts everything we are doing to “pitch” their message. People are being bombarded by more commercial messages than ever before. This has lead to a desensitizing or a lack of attention to these commercial messages. Continue reading ‘Are You Maximizing Your Publicity Today?’ »

How is your SEO doing today? You know it has a big impact on the ability of people to find out about you, what you do, what you offer, and how credible you are on the web. That’s right a bunch of factors all linked to the code word – SEO.

What is SEO you might ask? Which is a possible sign that you are not paying attention to what is drawing people to your websites and marketing your company. SEO is code for Search Engine Optimization.

SEO is what makes Google a partner rather than a problem child. So what are some factors that influence SEO? Continue reading ‘How’s Your SEO Today?’ »

Okay, yesterday I wrote about choosing between Permission and Interruption Marketing. And, based upon the number of visitors – you enjoyed that discussion. Well, here’s another concept for you to think about regarding your marketing plans.

Are You Marketing to People the Way Their Brains Want to Process Your Message?

Now this is really big in my opinion – because the new brain research thanks to MRI and CAT scans are proving the mechanics of the brain and how it works. Then, some really smart people have studied this information and applied it to Marketing. Continue reading ‘Marketing Applied to the Human Brain Needs’ »

For the past several years I have noticed a strong tendency for more “Permission” marketing – a term developed by Seth Godin. So what is permission marketing? It’s marketing where the customer or consumer opts in to an ad, information source or discussion group. It is designed to inform the consumer rather than hit them over the head with loudness, phone calls at night to pitch something (using a script with no interaction) or some other technique designed to immediately grab the consumers attention.

Consumer and Customers are mostly tired of the old school techniques used in interruption marketing. So, are you using these techniques to market your products and services? If you are, then you are aligning with the old school of marketing and selling which could have a negative impact with more people than ever before. Continue reading ‘Permission or Interruption Marketing – Make a Choice’ »

I know this is a little different from my usual business insights post, however, my ah-ha alarm rang true this morning. Internet Marketing is the newest version of Multi-Level Marketing ideas.

I was a little slow in picking this up until lately since I had assumed that all this Internet Marketing gurus were focused on helping people like me figure out how to use the Internet as a marketing tool. Yet, lately I’ve been seeing a new side of this promotion – affiliate links and linking. Continue reading ‘Internet Marketing has a Multi-Level-Marketing Edge’ »