InnerActive Consulting – Insights

Are You Using Webinars in Your Marketing Strategy?

Are you using webinars in your marketing strategy is the question for the day.

If you are congratulations on a great choice. If not, then what are you waiting for before using them? The fact is according to the effectiveness research regarding webinars – the longer and more frequently you use them the better the results you will get.

The are four primary reasons for using webinars in your marketing strategy. One of these will make your sales team very happy.

Here are the four primary objectives for using webinars…

Generating Quality Leads
The key word here is quality. Sales people will get excited knowing the leads they get from webinars will be more focused and qualified than the majority of leads reached by the marketing groups. These are usually much better than even the top trade shows used by your organization.
Increasing Brand Awareness
Assuming you are using PR (Public Relations) announcements, the next best method is to use webinars to show the expertise and experience to found in your organization. Thus, you can help the PR buzz through the use of well planned and executed webinars.
Building Customer Loyalty
Many organizations use their webinars as tools to education and assist their customers in the use of their products or services. Actually, the webinars or online meeting services are very cost effective and can cover larger territories without the travel expenses. You will have some costs – possibly a list of prospects to be purchased, the choice of webinar service you choose, and if you bring in any well known speakers or industry experts. The key here is customers know they are getting valuable information and actually begin to look forward to the next topic to be shared. Thus, a new form of customer loyalty is created.
Growing Your Internal Database
This one is more for your long term success. The depth and quality of your own internal customer and prospect database is one of the most valuable assets your organization can have. You can control your internal database and use it for total campaigns or nurture / drip marketing techniques to increase the opportunities for sales growth. Without an excellent customer database, you will be shooting in the dark for new opportunities. Regular contact or touches are the key element for building trust and strong relationships with your customer base. Remember, when people sign up for your webinars, they are providing information to be added to your customer or prospect database. Over time you can build a huge database of qualified leads for your overall sales and marketing strategy.

There you have the primary objectives for your webinar focus. Again, the research shows the longer you offer webinars the more effective they become for you. You will get better over time at delivering webinars, topics or objectives can be refined to a higher level and most importantly – your customers will use them and this will add value to your relationships.

If you are not using webinar, get a cross functional team together usually lead by the marketing group or sales group and begin to address the different ways you could implement webinars in your organization. The better the planning process for webinars your results will move to a higher level.

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Posted by Voss Graham on July 5, 2011 at 1:24 am under Marketing.
Tags: customer loyalty, importance of internal databases, purpose and objectives for webinars, using webinars in marketing strategy, Voss W Graham
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Need Social Proof? What the Heck is That?

Companies, people, and products can all benefit from the psychological phenomenon known as Social Proof. It is human psychological nature to lend credence to the opinions of how other people view products, people, and things. Especially when these other people appear successful!

In business terms we could say, “People buy from people they like.” And even if you cannot make an informed decision due to lack of knowledge about the person selling or the product itself, the “herd mentality” allows us to see what other people are buying or from whom they are buying. Continue reading ‘Need Social Proof? What the Heck is That?’ »

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Posted by Inneractive Consulting Insights on September 17, 2010 at 12:07 am under Marketing.
Tags: credibility, employability, herd mentality, high social influence, job market, Judy W Bell, social proof, Success
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Brand “YOU”

We hear so much about branding. Every company and every retail outlet has a brand…even if they aren’t aware of what the brand is.

Chick-fil-a, Nordstrom’s, and Southwest Airlines are positive brands that easily come to mind for most of us. Some companies have mediocre brands and yet others have negative branding associated with them.

What we sometimes don’t realize is that people have brands also.

Which of the below lists would you fall into? Or maybe you can be identified in some of both areas? Continue reading ‘Brand “YOU”’ »

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Posted by Inneractive Consulting Insights on August 18, 2010 at 12:48 am under Marketing.
Tags: Brand, Branding, Judy W Bell, Negative Brand, Positive Brand
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7 Steps to a Successful Webinar

Today I want to cover the critical seven steps to a successful webinar. Seems a number of leaders want to use this form of information transfer or presentation, yet they are not sure how to go forward with a webinar.

So follow along as I share the seven critical steps to a successful webinar. By the way, my focus is for the professional, small business executive, sales team leader, marketing executives and anyone else wanting to use a webinar for fun or profit – or both. Here you go… Continue reading ‘7 Steps to a Successful Webinar’ »

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Posted by Voss Graham on December 17, 2009 at 6:45 pm under Marketing.
Tags: 7 steps for a successful webinar, GoToMeeting, GoToWebinar, how to do a successful webinar, Voss Graham
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Are You Maximizing Your Publicity Today?

Yes, the question is “Are you Maximizing Your Publicity Today?” These economic times require more creative, yet, consistent publicity than ever before. There are several reasons for this importance in today’s economic downturn.

First, business people and consumers are very tired of the advertising world – you know the one that interrupts everything we are doing to “pitch” their message. People are being bombarded by more commercial messages than ever before. This has lead to a desensitizing or a lack of attention to these commercial messages. Continue reading ‘Are You Maximizing Your Publicity Today?’ »

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Posted by Voss Graham on July 28, 2009 at 4:35 am under Marketing.
Tags: Lack of Trust, Marketing Strategy, Mass Market, Mick Jagger, Publicity, Publicity Program, Rolling Stones, Trust building, Voss Graham
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How’s Your SEO Today?

How is your SEO doing today? You know it has a big impact on the ability of people to find out about you, what you do, what you offer, and how credible you are on the web. That’s right a bunch of factors all linked to the code word – SEO.

What is SEO you might ask? Which is a possible sign that you are not paying attention to what is drawing people to your websites and marketing your company. SEO is code for Search Engine Optimization.

SEO is what makes Google a partner rather than a problem child. So what are some factors that influence SEO? Continue reading ‘How’s Your SEO Today?’ »

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Posted by Voss Graham on July 27, 2009 at 4:57 am under Marketing.
Tags: Google Friendly. WebMaster Tools, Internet Marketing, Search Engine Optimization, SEO
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Marketing Applied to the Human Brain Needs

Okay, yesterday I wrote about choosing between Permission and Interruption Marketing. And, based upon the number of visitors – you enjoyed that discussion. Well, here’s another concept for you to think about regarding your marketing plans.

Are You Marketing to People the Way Their Brains Want to Process Your Message?

Now this is really big in my opinion – because the new brain research thanks to MRI and CAT scans are proving the mechanics of the brain and how it works. Then, some really smart people have studied this information and applied it to Marketing. Continue reading ‘Marketing Applied to the Human Brain Needs’ »

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Posted by Voss Graham on July 7, 2009 at 5:06 am under Marketing.
Tags: Brain Research, decision making, Emotional decisions, Marketing plans, Neuromarketing
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Permission or Interruption Marketing – Make a Choice

For the past several years I have noticed a strong tendency for more “Permission” marketing – a term developed by Seth Godin. So what is permission marketing? It’s marketing where the customer or consumer opts in to an ad, information source or discussion group. It is designed to inform the consumer rather than hit them over the head with loudness, phone calls at night to pitch something (using a script with no interaction) or some other technique designed to immediately grab the consumers attention.

Consumer and Customers are mostly tired of the old school techniques used in interruption marketing. So, are you using these techniques to market your products and services? If you are, then you are aligning with the old school of marketing and selling which could have a negative impact with more people than ever before. Continue reading ‘Permission or Interruption Marketing – Make a Choice’ »

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Posted by Voss Graham on July 6, 2009 at 5:25 am under Marketing.
Tags: Interruption Marketing, Permission marketing, Seth Godin
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Internet Marketing has a Multi-Level-Marketing Edge

I know this is a little different from my usual business insights post, however, my ah-ha alarm rang true this morning. Internet Marketing is the newest version of Multi-Level Marketing ideas.

I was a little slow in picking this up until lately since I had assumed that all this Internet Marketing gurus were focused on helping people like me figure out how to use the Internet as a marketing tool. Yet, lately I’ve been seeing a new side of this promotion – affiliate links and linking. Continue reading ‘Internet Marketing has a Multi-Level-Marketing Edge’ »

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Posted by Voss Graham on June 25, 2009 at 5:26 am under Marketing.
Tags: affiliate links, Affiliates, Bing and Yahoo, Internet Marketing, MLM, Secrets, using Google
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Archive for the ‘Marketing’ Category

Are You Using Webinars in Your Marketing Strategy?

Need Social Proof? What the Heck is That?

Brand “YOU”

7 Steps to a Successful Webinar

Are You Maximizing Your Publicity Today?

How’s Your SEO Today?

Marketing Applied to the Human Brain Needs

Permission or Interruption Marketing – Make a Choice

Internet Marketing has a Multi-Level-Marketing Edge

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