Continuing the theme of Effective Communication Month, I want to address the importance of communication as a key leadership trait.

In every leadership development process, leadership assessment, 360 feedback report and leadership position analysis – communication is shown as one of the most important traits necessary for effective leadership.

So what is so important about communication and leadership? Here are some of the factors that influence the importance of communication:

Continue reading ‘Great Leaders are Effective Communicators’ »

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Yes, selling is all about effective communication. Just ask any sales person who has failed to say the right things or said the wrong things to a customer or prospect. Delivering the right message that the customer can understand is the goal of effective communication.

Sell to people the way they want to buy.

People want to buy solutions to their issues or problems, yet, few sales people take the time to learn how to recognize this key. They go into presentation style – using their style only – and then are amazed that the customer or prospect is not signing up. The reason again, people want to buy they do not want to be sold.

What does this mean to the effective sales person? Continue reading ‘Selling is All about Effective Communication’ »

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